Rabbits

Now I realize a lot of you are likely confused by this Thought. What does it mean? After all, isn't it just a stuffed energizer bunny? Well, yes, you would be right. It is 'just' a stuffed rabbit. However, the message behind it is what I am trying to get at.

Throughout this summer I was always amazed at the ability of my co-workers to identify and stay true to our organization's mission and vision. Sure, they were always looking for new ways to fulfill that purpose, but the purpose itself was never in doubt.

I wondered about this until the CEO and President told me a story. He said that a number of years ago, when the organization was just starting out and starting to gain traction and expand, there were many many different directions the organization could go. The temptation was great to stray from the core mission of the organization into other (very worthy) causes. For Christmas one year, his co-workers gave him this stuffed rabbit. It came with the message "Don't chase the rabbit". Wait, what? What rabbit? Don't worry, I was confused for a second too.

You see, his co-workers equated these worthy, though ultimately off target ideas to rabbits. So by saying "don't chase the rabbit" they were telling him to stay on target, stay on sight with the organizations purpose.

Have you ever gotten off target? It's easy to do. With life, there is no manual. We just have to go with what feels right. And many times, there are ideas or activities that while seeming to be ok, are truly off target with the people we are striving to be. This target or purpose would be called your values and morals by many people. Strive to stay on target. Don't get away from the values, purposes and visions that you hold dearest. Don't chase the rabbit.